Immersive and pulsating filmmaking once again from the mighty Rapha Cycling. This is how they see it;
“Modernity is defined by modes of communication. As we find faster and easier ways to share information, we are becoming over connected, bombarded with data by the second. But whilst touch-screens and bit rates take us further in, there’s one particular machine that can help us move away from the malaise of everyday city life.
The bicycle allows us to move around the built environment independently and efficiently, beyond deadlines, data and the glare of devices. You power it yourself at your own rate. And connect to the world with your own line.”